Monday, May 08, 2006

"Always perfect" Cinnamon Twists

Made these lovely Cinnamon Twists for Sunday's dessert. I voted they were a bit dry but as I reread the ad, I realized my mistake... I didn't use Gold Medal flour! In the ad they claim near devastation if you use anything but! Apparently Gold Medal's baking qualities are so superb that using any other flour will not give you "deliciously perfect bakings, every time" and "You good cooks know that!". Don't I just feel silly? How could I have even thought to use some other flour. Gold Medal and Betty Crocker teamed up for this "always perfect" recipe. Of course Mrs. B. Crocker had to open her pie-hole to cause me to further doubt my kitchen and baking skills. She claimed the recipe was .."tested and tasted...checked and rechecked. We've tested the uncertainty right out of it!". Yeah!? I wish Betty would offer those same services to all aspects in my life. She could be my own personal future teller and risk taker in a devil's food cake box!

Be armed with Gold Medal flour and proceed!

Household magazine January 1950



RECIPE:


Don't forget to use Gold Medal Flour! You don't want to piss off Betty Crocker! She looks like a force to be reckoned with!

12 comments:

amanda button said...

Why is it is that i feel the need to run off to the kitchen and bake something each and every time i read your blog? LOL!
It surely must be the spirit of Betty Crocker flowing through you, reaching out to spread the kitchen-y love adn the importance of the use of the RIGHT kind of flour!! teehee!

juliebean said...

LOL--that is too funny, since for whatever reason (I think because of childhood memories), I use Gold Medal religiously...
Funny....

juliebean said...

OH, and your cinnamon twists look yummy, yummy, yummy!

surcie said...

Sure look good to me!

Jennifer said...

Geesh - I always imagined BC as a little more grandmothery and helpful. Now I know what she's really saying is do what I tell you or else!

mugu said...

Betty Crocker looks like someone snapped her in her gown before she was going to change into her flapper dress and party all night. I'm sure she needed to cook to provide sustenance for all her wild nights out. Mmmm. Cinnamon twists. I :heart: cinnamon.

elizabeth said...

those look yummy!

Domestic Chicky said...

They look most delish! I'm sure Betty wouldn't mind the strict adherence to HER recipe...but just this once-lol.

Gina said...

LOL, that is quite a mug! But the twists look oh so yummy!

kat said...

Wow, I really love that you post the original recipe and ad! I have to try those. Have you read the book 'Julie and Julia' by Julie Powell? Seems something you would get a good laugh from. I've just finished it and really enjoyed it - although I must admit I'd never try some of the recipes she attempts! Her book originated from a blog actually. Keep posting on flickr too!

wendy said...

Thanks for the laugh...I needed it!

I love your blog!

ballytivnan said...

the real secret to making these not dry is using lard, not shortening. my grandmother used to make these & hers were always perfectly moist & mine always came out dry because i used shortening.