Made these lovely Cinnamon Twists for Sunday's dessert. I voted they were a bit dry but as I reread the ad, I realized my mistake... I didn't use Gold Medal flour! In the ad they claim near devastation if you use anything but! Apparently Gold Medal's baking qualities are so superb that using any other flour will not give you "deliciously perfect bakings, every time" and "You good cooks know that!". Don't I just feel silly? How could I have even thought to use some other flour. Gold Medal and Betty Crocker teamed up for this "always perfect" recipe. Of course Mrs. B. Crocker had to open her pie-hole to cause me to further doubt my kitchen and baking skills. She claimed the recipe was .."tested and tasted...checked and rechecked. We've tested the uncertainty right out of it!". Yeah!? I wish Betty would offer those same services to all aspects in my life. She could be my own personal future teller and risk taker in a devil's food cake box!
Be armed with Gold Medal flour and proceed!
Household magazine January 1950
Don't forget to use Gold Medal Flour! You don't want to piss off Betty Crocker! She looks like a force to be reckoned with!